One AI-powered product for every question your organisation asks
Surveys for listening, assessments for measuring, an AI that writes both from a description, and the plumbing to connect them to the systems that act on the answers.
Start with a sentence, not a blank page
Describe the survey, quiz or exam you need. The AI writes it with the right question types, logic and scoring, then keeps improving it as you chat.
- A complete, well-designed draft from one description
- Chooses from all 52 question types and sets them up properly
- Adds follow-up and skip logic for you
- Quizzes and exams come with correct answers, points and explanations
- Ask AI to change any existing survey; every change can be undone
- Then helps with results: Ask your results, written summaries, themes in written answers and marking help
- Runs on Survey Master AI (Claude) or your own Anthropic, OpenAI or Azure account
Online surveys
From a two-question poll to a 900-question study answered over weeks.
Dozens of templates for customers, employees, learning, events, research, healthcare and forms get you live in minutes.
- Choice, rating, NPS, matrix, ranking, text, file upload, signature and more — 52 types in all
- Show and hide questions, branch, loop, carry answers forward and fill quotas without code
- Web links, QR codes, website embeds and pop-ups, personal links and email invitations
- Live polls and quizzes on phones, with a presenter screen
- Anonymous mode that stores no names, emails or IP addresses
- Flags for doubtful answers, statistical tests in plain words, weighting and TURF
Assessments & exams
Knowledge checks, graded exams and certifications you can defend.
Correct answers never reach the learner’s browser before the feedback policy allows it, and every score is recalculated on the server.
- Scoring on every closed type: choice, true/false, numbers with tolerance, typed answers with typo tolerance, ordering, matching, fill in the blanks, hotspots
- Partial credit, right-minus-wrong, penalties for wrong answers, bonus and critical questions
- Pass marks, grade bands, outcome results (“which type are you?”) and weighted sections
- Timers per exam or section, enforced on the server, with attempt rules and integrity checks
- A marking queue with rubrics and AI-suggested marks for written answers
- Question banks with a different random draw per person, and certificates with a public check page
- Gradebook, question analysis, competency scores and before-and-after reports
Customer experience
NPS, CSAT and CES programmes that close the loop.
Pair a short survey with your CRM and every account manager sees the score before the next call.
- Net Promoter Score with promoters, passives and detractors in real time
- Follow-up questions shown only to unhappy customers
- Every answer on the customer’s record in HubSpot, Salesforce, Dynamics 365 or Freshsales
- Alerts for unhappy customers by email, in the app, in Slack or in Microsoft Teams
- Website pop-ups after a purchase or a support visit, and themes in written comments
- Live feeds for Tableau and Power BI dashboards
Employee experience
Pulse checks people trust, results managers can use.
Honest answers come from trust: anonymous responses store no identity, IP address or device details.
- Anonymous by default for engagement and eNPS surveys
- Pulse templates covering recognition, growth, management and workload
- Theme scorecards with favourable shares, and driver analysis that shows what matters most
- 360° reviews with self, manager, peer and report raters and a combined report
- Trends over time, and comparisons by team that are only shown for groups large enough to stay anonymous
Learning & training
Reaction, knowledge and certification in one place.
Built to sit inside a learning platform: the LMS launches the survey or exam, the learner arrives signed in, and the result flows back to their record.
- Course evaluations launched from your LMS straight after a course
- Knowledge checks during learning with instant feedback
- Certification exams with pass marks, attempts and grade bands
- LTI 1.3 for Moodle, Canvas and others, SCORM packages, or signed launch links
- Scores sent back to the learning platform automatically, with single sign-on
- Before-and-after reports that show what people learned
Describe your next survey. Let AI build it.
See Survey Master with your own surveys and exams. A pilot takes minutes to set up.