Templates
Start from ready-made surveys, quizzes and forms for customers, employees, learning, events, research and more.
Features
AI that writes your surveys. Tools that make them work.
Describe what you need and the AI builds it. Everything a professional survey, research and assessment team needs is underneath, arranged so a first-time author can publish in minutes.
AI survey builder
Start with a sentence, not a blank page
Describe the survey, quiz or exam you need. The AI writes it with the right question types, logic and scoring, then keeps improving it as you chat.
- A complete, well-designed draft from one description
- Chooses from all 52 question types and sets them up properly
- Adds follow-up and skip logic for you
- Quizzes and exams come with correct answers, points and explanations
- Ask AI to change any existing survey; every change can be undone
- Then helps with results: Ask your results, written summaries, themes in written answers and marking help
- Runs on Survey Master AI (Claude) or your own Anthropic, OpenAI or Azure account
Builder
52 question types, one clean builder
An outline on the left, your survey exactly as people will see it in the middle, and every setting on the right. Drag to reorder, undo anything, and preview on desktop, tablet and phone.
Choice
Single choice · Multiple choice (checkboxes) · Dropdown · Multi-select dropdown · Lookup table · Two-tier lookup · Yes / No · Image choice · Thumbs up / down
Scales & ratings
Smiley faces · Rating scale (Likert) · Net Promoter Score · Star rating · Slider · Categorical slider · Semantic differential · Constant sum
Grids
Matrix (one per row) · Matrix (many per row) · Dropdown grid · Textbox grid · Side-by-side matrix · Flex matrix
Text & data
Short text · Long text (essay) · Number · Email · Phone · Website / URL · Date / time · Calendar · Contact information · Reference data · Fill in the blanks · Numeric answer
Order & match
Rank order · Matching · Categorize (card sort) · Sequence
Files & media
File upload · Signature · Hotspot (click on image) · Heatmap (click on image) · Image rating · Map
Content
Text block · Media block · Section heading · Consent · Page timer · Push to social · reCAPTCHA check
See every question type Try a live demo Test only. Nothing is saved.
Logic & branching
Ask only what matters
- Show a question only when an earlier answer calls for it; branch between pages, end early or screen people out
- Carry chosen options forward, repeat a page for each one (loops), and fill quotas
- Pipe earlier answers into question text and thank-you messages
- A logic map shows every rule as a sentence and finds pages nobody can reach
- Check wording flags leading, double or unclear questions, with a one-click fix
Assessments & exams
Fair, transparent, defensible scores
- Automatic marking on 29 question types: partial credit, penalties, number tolerance, typo-tolerant text, ordering by distance
- Pass marks, grade bands, competency scores and "also needed to pass" rules
- A marking queue for written answers with rubrics, grader notes and AI-suggested marks
- Question banks with a different random draw for each person; QTI, Moodle GIFT and Aiken import and export
- Timers per exam or section, attempt rules, page-exit tracking, copy blocking and full screen
- Certificates with a public check page, a gradebook, and question analysis that shows weak questions
Results & analysis
From answers to decisions
- Live charts per question, a response viewer and flags for doubtful answers (too fast, nonsense, duplicates, robots)
- Compare groups with significance marks, trends over time, and where people stop
- Analysis: statistical tests explained in plain words, weighting to match your audience, and TURF
- Theme scorecards, driver analysis ("what matters most") and 360° review reports
- Dashboards with shared links and scheduled report emails
- Excel with a codebook, CSV, PDF and PowerPoint downloads, and a live feed for Power BI and Tableau
Branding
Your look, everywhere
- Your logo on every page of the app and every survey
- Colours, fonts, corner style and background pictures, per organisation or per survey
- Partner platforms pass their own look automatically
- Light and dark themes that follow each person’s device
- Your own web address, your own email sender and your own styling on higher plans
Security & privacy
Built for organisations that answer to auditors
- Every organisation’s data kept separate and checked by automated tests on every route
- Company sign-in with SAML or OpenID Connect (Okta, Entra ID), SCIM, and two-step sign-in with an authenticator app
- Roles, your own roles, teams, and private surveys shared with chosen colleagues
- A privacy register to find, download or erase one person’s data, and automatic deletion of old responses
- Signed launch links that cannot be forged or reused, encrypted secrets and a searchable audit log
- Anonymous mode, and accessibility to WCAG 2.2 AA checked automatically
And more
The details that save you hours
History & comments
Every published version kept, with "what changed" and restore. Colleagues comment on any question.
Translations
Translate with AI or a spreadsheet; respondents pick their language, right-to-left included.
Long surveys
Hundreds of questions over weeks, with sections and a "continue later" link.
Conversation layout
One question at a time as a chat, or classic pages, from the same survey.
Autosave & resume
Answers save as people type and survive a closed browser.
360° feedback
Self, manager, peer and report raters for one person, with a combined report.
Test runs
Try the published version without mixing test answers into your results.
Publish checklist
Broken logic or missing answers are caught before you go live.
Describe your next survey. Let AI build it.
See Survey Master with your own surveys and exams. A pilot takes minutes to set up.